4 things to consider when designing a signage
In this high-tech age of digitalization, people forget the significance of good, old-fashioned well-designed signage in the field of advertisement and marketing. Sure a good online marketing campaign and mobile ads are beneficial for your brand’s publicity, but nothing grabs a customer’s attention like an eye-catching billboard.
Don’t believe us? We have well-conducted polls to back it up!
FedEx Office organized widespread survey marketing strategies incorporation with signage. The results revealed that about 91% business owners put great value on readable signs. It further revealed that 17% of customers bought something from the store without intending to, simply because they were attracted to the sign. That’s 17% more sales for you!
Signboard companies in Dubai put great emphasis on designing signage that grabs a customer’s attention for being eccentric and innovative. By keeping 4 simple things in mind, you can design a sign that is just that.
THE PSYCHOLOGY OF COLOR
The psychology of colour plays a pivotal role when you’re branding and designing signage for your marketing campaign.
It is highly suggested to opt for bright and compelling colours that instantly grab one’s attention. Think in the long-term; what could be trendy today might be extremely out-dated tomorrow! Choose a colour that is basic and eye-catching. If chosen right, the colour you chose in your design is going to be the colour of your brand. Go for something basic but captivating!
Take it from the red of Coca-Cola, purple of Cadbury, or the blue of Facebook. These brands have successfully managed to pick up a colour and made it their own!
READABILITY
Know that your sign is not just in competition with your designs, but also with uncountable others out there. There’s a signboard at every ten paces of another, all designed to grab a customer’s attention. Does your design contrast well enough to stand out?
Choosing the right contrast is the deal-breaker. It is what’s going to determine the viewer’s retention of the graphic content. Make sure it is visible and readable even from several feet away. The contrast between the text or graphics and the background colour or image is crucial.
Wisely set this contrast on opposite ends of the spectrum to ensure readability. Like black on white, or blue on pink. Selecting colours that are too similar to each other will spectacularly lower the readability and will probably irritate the eyes.
If you really want to work with similar colours, you can maintain the contrast by shadowing or outlining to set the two apart. Adding a border can also help fix the contrast. Just remember to work with a cooler colour palette that does not cancel each other’s effect out. If one colour is warm toned, let the other be a cooler hue.
THE BIGGER THE BETTER
Always keep in mind that the audience reading your signage is going to be at a great distance from your sign. Ensure that your sign is pretty clear even from far away.
A general suggestion is to increase the size by an inch for every 10 feet. For example for a window display sign to be visibly legible to the passerby’s on the street at 20 feet distance, your text should at least be 2 inches in height. Keep in mind that you want your customers to be able to read your content at even a glance.
A flowery, flowy script may seem really pretty at face value, but from afar it will massively affect the readability. Opt for clear and precise typefaces and classify your brand. Again, you want your customers to get your message and not get distracted by something else.
Be bold, be precise, and be legible!
DO NOT MISHMASH
The one thing successful signboard companies do is that they do not jumble things up. You might have a lot of wonderful ideas for your marketing campaign but executing them all on one signboard is possibly the worst thing you can do to your campaign.
Crowding your sign with too many text lines or images is going to make the customer lose interest faster than you can possibly anticipate. The empty space around your content, images and text, is just as important as the content itself. Do not give in to the urge of wanting to fill it up with more content!
DRAWING AN END
A well-designed sign has a bright, eye-catching background and well-contrasted text in the foreground. The text is visibly readable from the background and is comprehensible even from a distance. The content is precise, compelling, and gets the message across. The board has plenty of white-space and is not cluttered to decrease legibility.
Take it from the most successful Signboard companies in Dubai and let your sign do the talking!