What are your business signage needs and how can you meet those
Every business has a different marketing strategy which makes the whole thing more useful and increases the overall sales. Based on the mission and marketing strategy of the company, the signage requirement would also change. If you have hired a designer for signage then before jump into finalizing the design, there are few things you must be considering which this article has covered.
Type of your business
The first thing you must take into account is the mission and vision of your business. You sign must be able to put that across so while designing the sign you need to know whether the mission of the company aligns with the goals of your business.
Your business needs the type of design which will serve the purpose and also attract the targeted customers. Signage Companies in Dubai will work closely with your design and management to ensure that work is done right.
The message that signboard or hoarding will convey such as discounts, sales, grocery pricing or even new product launch should be clear upfront.
Location of the signboard
If you are planning to put the signboard somewhere near the traffic signals just because you think it will grab more attention than you might not have been to multiple lanes traffic stop.
Traffic can make the reach ambiguous, and multiple lanes can make it more confusing and less attractive. At any given point in the city, many lanes are big no unless the hoarding is mounted to the level that it outpass all the lane issues.
On-site designs lead to better recall and extend the memory which leads to more business and impulsive purchases.
The speed of the traffic
Well. You might not consider this factor, but the speed of the traffic can negatively impact the visibility and reach of your sign.
So the formula is the faster the traffic is, the larger and clearer a hoarding should be. It should be visible from a reasonable distance, or people will bypass it like anything.
Signage Companies in Dubai will design the advertising campaign which will be visible from a distance so drivers can have a look from a range and thus compellingly promote the campaign.
Along with the speed of the traffic other things which might influence the design visibility are the hoarding nearby trees, poles, other company’s sigs, and even tall building on the side of the signboard.
These obstacles can be overcomed if thought carefully about the style and mounting of the design.
Business visibility and topography
While your business has the only motive which is to reach out to any potential customers and in as many ways as they possibly can.
The advertising can make it reach better if done right. Have you seen those LED hoardings even in the multiple lanes traffic signal or pathway? How far is it visible from?
Well, the designers have designed in a way that it is visible from a point where the driver can actually and visible to all lanes. The signs have used bright colors and title mounting styles making it even better.
Image quality
After visibility, the most important factor is the quality of the image because no matter how large and mounted advertisement is, it is useless if it is not clear. The quality of the picture is the representation of your products as well as business in general. It says a lot about your business.
Distorted images or image with dull colors distract the customer making them just look away at a better option. If your competitor's business has a better quality image, then it means that company is also taking away your clients as well.
Signage Companies in Dubai will try to design a sign which will outclass the business of your competitors by high-quality image and by being more strategic about the location of the signs.
Final words- Signage strategy entirely depends on your business and its marketing plan but before designing do take into consideration the location of the hoarding and quality of the image that needs to be displayed. Your signboard is representing your business so make sure it is worth a glance.