Surprising Facts about Digital Signage
Digital signage has slowly grown to become one of the most important and powerful marketing tools at a business’ disposal.
Smart marketing is essential to growing a business’ brand. When implemented properly, marketing has the power to help your business grow to its true potential, and help you realize your entrepreneurial dreams.
Like many entrepreneurs before you, you will have wondered if digital signage is the right choice for you while crafting your marketing strategies. It is a major investment, and you may be unsure about its true potential in increasing your sales.
Don’t worry! That impulse is completely natural. That’s why we’ve compiled a list of some surprising numbers that show just how influential digital signage can be in helping small businesses grow, and why you should consider it a worthwhile investment.
Digital signage leaves a bigger impression than videos on Facebook
A study by Arbitron in 2010 revealed that almost 70% of those surveyed recalled watching a video or image on a sign board in the space of a month, compared to only 41% on Facebook.
What’s even more interesting is that almost half of those 70% specifically recalled that the video/image they’d seen was an advert.
Think about that for a second! Not only are digital signboards being viewed by more people than videos on Facebook, the ads they’re displaying are impactful enough that people remember watching them.
In a shopping haven like Dubai, having a sign that sets you out apart from the competition can make all the difference between making it big or losing business.
Signboard companies in Dubai have started specialized work in digital signage over the past few years, and it’s time you got smart about your marketing and invested in your own.
Digital billboards are having a big impact on the way we advertise
In a 2012 study in Sweden, researchers found that on the road, drivers were spending considerably longer looking at the bright, animated digital billboards than they were traditional billboards. To add to that, over 50% of these drivers could recall the exact ad every time they passed the location.
When interviewed, over 70% of these drivers said they felt that digital billboards stood out more than online ads, and over 40% claimed that these billboards were more effective than television ads.
Digital Signs are more effective at increasing sales than static signs
A recent study revealed that of certain food items advertised through both digital and static signage in similar locations, digital signage resulted in a 49% increase in sales (compared to a control period when no advertising was done).
Food items advertised through static signs only showed a 15% increase. That means digital signs were at least 34% more effective in marketing the product than traditional signs were!
That is a huge increase! For a company operating at a ten million sales a month, that figure represents an extra 3.4 million sales thanks to digital signage alone. While it may be more expensive to install, the numbers show that digital signage almost certainly does pay off its initial cost, and then some.
Out of all advertising media, LED signs are the most cost efficient
Studies conducted by the Small Business Association of America (SBA) have indicated that the cost per thousand impressions for LED signs was less than 10% of the same cost for any other advertising medium. Not only are they the most cost effective way to advertise, they’re actually saving you money when compared to the costs of all other means of advertising.
Conclusion
Digital signage is an ever-improving technology, and the numbers show that it’s a great investment for your business!
So, what are you waiting for? Get in touch with one of the many signboard companies in Dubai, and help your business grow to its full potential.